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Print Material
Author DeLozier, M. Wayne.

Title The marketing communications process / M. Wayne DeLozier.

Imprint New York : McGraw-Hill, c1976.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.8 D385m    ---  Available
Description xii, 324 p. : ill. ; 24 cm.
Bibliography Includes bibliographical references and indexes.
Subject Communication in marketing.
ISBN 0070163022

Available items only