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Print Material
Author Wallack, Lawrence.

Title TV beer commercials and children : exposure, attention, beliefs, and expectations about drinking as an adult / Lawrence Wallack, Diana Cassady, and Joel Grube.

Imprint Washington, D.C. : AAA Foundation for Traffic Safety, 1990.


Location Call No. OPAC Message Status
 Axe 3rd Floor Stacks  302.2345 W155t    ---  Available
Description viii, 54, 4, [12], 8 p. : graphs. ; 28 cm.
Note "A report of a study funded by the AAA Foundation for Traffic Safety."
Includes index.
Subject Drinking on television.
Advertising -- Alcoholic beverages.
Television and children.
Television advertising and children.
Added Author Cassady, Diana.
Grube, Joel W.
Added Title Television beer commercials and children.

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