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Author L{ogon}acka-Badura, Jolanta, author.

Title Recruitment advertising as an instrument of employer branding : a linguistic perspective / by Jolanta Lacka-Badura.

Publication Info. Newcastle upon Tyne, England : Cambridge Scholars Publishing, 2015.
{copy}2015

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description 1 online resource (258 pages) : illustrations, tables
text rdacontent
computer rdamedia
online resource rdacarrier
Bibliography Includes bibliographical references and index.
Note Description based on online resource; title from PDF title page (ebrary, viewed June 16, 2016).
Subject Help-wanted advertising.
Branding (Marketing)
Business communication.
Genre/Form Electronic books.
Other Form: Print version: Lacka-Badura, Jolanta. Recruitment advertising as an instrument of employer branding : a linguistic perspective. Newcastle upon Tyne, England : Cambridge Scholars Publishing, c2015 xviii, 238 pages 9781443876544
ISBN 9781443876544
9781443884587 (e-book)

 
    
Available items only