The problem. The end of mass media ; What's eating the 30-second commercial ; Mass murder : is advertising even the answer? ; The vicious cycle ; The end of the line ; A perfect storm is brewing -- The solution : re:think four fundamentals of marketing. Re:think the changing consumer ; Re:think branding ; Re:think advertising : make advertising relevant again ; Re:think the agency : fix the agency mess -- 10 approaches that are transforming the marketing and advertising games. The internet ; Gaming ; On-demand viewing ; Experiential marketing ; Long-form content ; Communal marketing ; Consumer-generated content ; Search ; Music, mobile, and things that make you go mmmm ; Branded entertainment.
