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Author
Conrad, Christian A., 1966- author.
Title
The new brand spirit : how communicating sustainability builds brands, reputations and profits / Christian Conrad and Marjorie Ellis Thompson.
Publication Info.
London [England] ; New York, New York : Routledge, 2016.
2013
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Available to Pittsburg State University patrons only.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (382 pages) : illustrations, tables
text rdacontent
computer rdamedia
online resource rdacarrier
Bibliography
Includes bibliographical references at the end of each chapters and index.
Note
Description based on print version record.
Subject
Social responsibility of business.
Sustainable development -- Social aspects.
Social marketing.
Genre/Form
Electronic books.
Added Author
Thompson, Marjorie, 1957- author.
Other Form:
Print version: Conrad, Christian A., 1966- New brand spirit : how communicating sustainability builds brands, reputations and profits. London [England] ; New York, New York : Routledge, 2016, c2013 xxiii, 323 pages 9780566092442 2013020293
ISBN
9780566092442
9781317023043 (electronic bk.)
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