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Author Kjr, Anne Lise, author.

Title The trend management toolkit : a practical guide to the future / Anne Lise Kjaer.

Publication Info. Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2014.


Location Call No. OPAC Message Status
 Axe Business Pro E-Book  Electronic Book    ---  Available
Description 1 online resource (xiv, 243 pages) : illustrations
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note Print version record.
Contents 1. From Facts to Feelings -- 2. Sense Making in a Fast-Forward Society -- 3. Trend Mapping: Past, Present and Future -- 4. Your Essential Trend Toolkit -- 5. Major Trends 2030+ -- 6. Practical Trend Mapping: Focusing on People -- 7. Practical Tr
Summary In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to he
Bibliography Includes bibliographical references and index.
Subject Strategic planning.
Marketing research.
BUSINESS & ECONOMICS / Marketing / General.
BUSINESS & ECONOMICS / Marketing / Research.
BUSINESS & ECONOMICS / Strategic Planning.
Genre/Form Electronic books.
Other Form: Print version: Kjr, Anne Lise. Trend management toolkit Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2014 9781137370082 (DLC)2014026123
ISBN 9781137370105 (ebook)
9781137370082 (hardback)

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