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Author

Title Peripheral vision : detecting the weak signals that will make or break your company / George S. Day, Paul J.H. Schoemaker.

Imprint

Boston, Mass. : Harvard Business School, c2006.

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Copies

Location	Call No.	OPAC Message	Status
Axe 2nd Floor Stacks	658.4012 D33p 2006	---	Available

Description	248 p. : ill. ; 25 cm.
Bibliography	Includes bibliographical references (p. 215-231) and index.
Contents	The periphery : why it matters -- Scoping : where to look -- Scanning : how to look -- Interpreting : what the data mean -- Probing : how to explore more closely -- Acting : what to do with these insights -- Organizing : how to develop vigilance -- Leading : an agenda for action.
Subject	Marketing -- Management.
	New products.
	Strategic planning.
	Industrial management.
Added Author	Schoemaker, Paul J. H.
ISBN	1422101541
Standard No.	9781422101544
	IG# 1422101541
	YDXCP 2377979