| Description |
1 online resource. |
|
text txt rdacontent |
|
computer n rdamedia |
|
online resource nc rdacarrier |
| Series |
Routledge studies in the history of marketing |
|
Routledge studies in the history of marketing.
|
| Summary |
"The study and teaching of marketing as a university subject is widely acknowledged to have originated in America during the early 20th century and to have emerged as an applied branch of economics. This book tells a different story describing the influence of the German historical school on institutional economists and economic historians who pioneered the study of marketing in America and Britain during the late 19th and early 20th centuries. Drawing from archival materials at the University of Wisconsin, Harvard Business School, and the University of Birmingham, this book documents the early intellectual genealogy of marketing science and traces the ideas that early American and British economists borrowed from German scholars to study and teach marketing. Early marketing scholars both in America and Britain openly credited the German School, and its ideology based on social welfare and distributive justice was a strong motivation for many institutional economists who studied marketing in America, predating the modern macro-marketing school by many decades. Challenging many traditional beliefs, this book provides an authoritative new narrative of the origins of marketing thought. It will be of great interest to educators, scholars and advanced students with an interest in marketing theory and history and in the history of economic thought"-- Provided by publisher. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Introduction -- The German historical school of economics -- Foundations of marketing thought at the University of Wisconsin -- Foundations of marketing thought at the Unversity of Illinois -- Foundations of marketing thought at the University of Birmingham, UK -- Foundations of marketing thought at Harvard and beyond -- Conclusions -- Epilogue : the contradictions of progressivism and future. |
| Note |
Print version record and CIP data provided by publisher; resource not viewed. |
| Access |
Owing to Legal Deposit regulations this resource may only be accessed from within National Library of Scotland on library computers. For more information contact enquiries@nls.uk. StEdNL |
| Subject |
Historical school of economics -- Influence.
|
|
Economics -- Germany -- History -- 19th century.
|
|
Marketing -- Study and teaching (Higher) -- United States -- History.
|
|
Economics -- Study and teaching (Higher) -- United States -- History.
|
|
BUSINESS & ECONOMICS -- Industrial Management.
|
|
BUSINESS & ECONOMICS -- Management.
|
|
BUSINESS & ECONOMICS -- Management Science.
|
|
BUSINESS & ECONOMICS -- Organizational Behavior.
|
|
Economics. (OCoLC)fst00902116
|
|
Economics -- Study and teaching (Higher)
(OCoLC)fst00902235
|
|
Marketing -- Study and teaching (Higher)
(OCoLC)fst01010257
|
|
Germany. (OCoLC)fst01210272
|
|
United States. (OCoLC)fst01204155
|
| Chronological Term |
1800-1899
|
| Genre/Form |
Electronic books.
|
|
History. (OCoLC)fst01411628
|
| Added Author |
Tadajewski, Mark, author.
|
| Other Form: |
Print version: Jones, D.G. Brian (Donald Gordon Brian), 1955- Foundations of marketing thought. Abingdon, Oxon ; New York : Routledge, 2018 9781138181809 (DLC) 2017040358 |
| ISBN |
9781315646756 (eBook) |
|
1315646757 |
|
9781138181809 (hardback ; alk. paper) |
|
9781317295952 electronic book |
|
1317295951 electronic book |
|
1138181803 |
| Standard No. |
ZWZ 224614258 |
|
