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Author Jones, D. G. Brian (Donald Gordon Brian), 1955- author.

Title Foundations of marketing thought : the influence of the German historical school / D.G. Brian Jones and Mark Tadajewski.

Publication Info. Abingdon, Oxon ; New York : Routledge, 2018.

Copies

Location Call No. OPAC Message Status
 Axe Books 24x7 Business E-Book  Electronic Book    ---  Available
Description 1 online resource.
text txt rdacontent
computer n rdamedia
online resource nc rdacarrier
Series Routledge studies in the history of marketing
Routledge studies in the history of marketing.
Summary "The study and teaching of marketing as a university subject is widely acknowledged to have originated in America during the early 20th century and to have emerged as an applied branch of economics. This book tells a different story describing the influence of the German historical school on institutional economists and economic historians who pioneered the study of marketing in America and Britain during the late 19th and early 20th centuries. Drawing from archival materials at the University of Wisconsin, Harvard Business School, and the University of Birmingham, this book documents the early intellectual genealogy of marketing science and traces the ideas that early American and British economists borrowed from German scholars to study and teach marketing. Early marketing scholars both in America and Britain openly credited the German School, and its ideology based on social welfare and distributive justice was a strong motivation for many institutional economists who studied marketing in America, predating the modern macro-marketing school by many decades. Challenging many traditional beliefs, this book provides an authoritative new narrative of the origins of marketing thought. It will be of great interest to educators, scholars and advanced students with an interest in marketing theory and history and in the history of economic thought"-- Provided by publisher.
Bibliography Includes bibliographical references and index.
Contents Introduction -- The German historical school of economics -- Foundations of marketing thought at the University of Wisconsin -- Foundations of marketing thought at the Unversity of Illinois -- Foundations of marketing thought at the University of Birmingham, UK -- Foundations of marketing thought at Harvard and beyond -- Conclusions -- Epilogue : the contradictions of progressivism and future.
Note Print version record and CIP data provided by publisher; resource not viewed.
Access Owing to Legal Deposit regulations this resource may only be accessed from within National Library of Scotland on library computers. For more information contact enquiries@nls.uk. StEdNL
Subject Historical school of economics -- Influence.
Economics -- Germany -- History -- 19th century.
Marketing -- Study and teaching (Higher) -- United States -- History.
Economics -- Study and teaching (Higher) -- United States -- History.
BUSINESS & ECONOMICS -- Industrial Management.
BUSINESS & ECONOMICS -- Management.
BUSINESS & ECONOMICS -- Management Science.
BUSINESS & ECONOMICS -- Organizational Behavior.
Economics. (OCoLC)fst00902116
Economics -- Study and teaching (Higher) (OCoLC)fst00902235
Marketing -- Study and teaching (Higher) (OCoLC)fst01010257
Germany. (OCoLC)fst01210272
United States. (OCoLC)fst01204155
Chronological Term 1800-1899
Genre/Form Electronic books.
History. (OCoLC)fst01411628
Added Author Tadajewski, Mark, author.
Other Form: Print version: Jones, D.G. Brian (Donald Gordon Brian), 1955- Foundations of marketing thought. Abingdon, Oxon ; New York : Routledge, 2018 9781138181809 (DLC) 2017040358
ISBN 9781315646756 (eBook)
1315646757
9781138181809 (hardback ; alk. paper)
9781317295952 electronic book
1317295951 electronic book
1138181803
Standard No. ZWZ 224614258

 
    
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