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Author Pride, Jamie, author.

Title Unicorn tears : why startups fail and how to avoid it / Jamie Pride.

Publication Info. Milton Qld : John Wiley & Sons Australia, Ltd, 2018.
©2018

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Location Call No. OPAC Message Status
 Axe Books 24x7 Business E-Book  Electronic Book    ---  Available
Description 1 online resource
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
data file rda
Note Includes index.
Vendor-supplied metadata.
Contents Intro; EPIGRAPH; TITLE PAGE; COPYRIGHT; ABOUT THE AUTHOR; INTRODUCTION THERE HAS TO BE A BETTER WAY!; CHAPTER 1 COUNTING THE COST; THE CULT OF FAILURE; SELF-HARM: GOOD FAILURE VS BAD FAILURE; PLACE YOUR BETS: THE VENTURE CAPITALIST APPROACH TO FAILURE; THE SLOT-MACHINE EFFECT; UNICORN TEARS: THE REAL IMPACT OF FAILURE; LIGHT AT THE END OF THE TUNNEL; ARE YOU STARING FAILURE IN THE FACE?; RECAP; WHATâ#x80;#x99;S NEXT?; CHAPTER 2 F IS FOR FAILURE; THE 3 FS OF FAILURE; THE 10 MAIN REASONS WHY STARTUPS FAIL; FOUNDER-DRIVEN FAILURES; FUNDING-DRIVEN FAILURES; FLAWED BUSINESS MODELS; LEARN FROM HISTORY.
DONâ#x80;#x99;T BELIEVE THE MYTHSDONâ#x80;#x99;T BE A WANTREPRENEUR; RECAP; WHATâ#x80;#x99;S NEXT; CHAPTER 3 THE FOUNDER MYTH; FOUNDER DNA; YOUR OWN WORST ENEMY; WHAT MAKES A BAD FOUNDER?; WHAT MAKES A GREAT FOUNDER?; ARE TWO HEADS BETTER THAN ONE?; THE HUSTLER, THE HIPSTER AND THE HACKER; THINK OF THE END BEFORE YOU BEGIN; CHOOSE YOUR BOARD WISELY; AVOID THE SNAKE OIL; RECAP; WHATâ#x80;#x99;S NEXT; CHAPTER 4 IDEAS ARE CHEAP!; IDEAS VS VALUE PROPOSITIONS VS BUSINESS MODELS; THE FOUR ESSENTIALS OF AN INVESTABLE IDEA; PUTTING IT INTO PRACTICE: CATAGRAM â#x80;#x94; INSTAGRAM FOR CATS; RECAP; WHATâ#x80;#x99;S NEXT?; CHAPTER 5 CASH IS KING.
REALITY CHECK: FINANCIALS MATTERWHY IS IT IMPORTANT?; BUILDING A FINANCIAL MODEL; STARTUP CASH: ARE YOU DEFAULT DEAD OR DEFAULT ALIVE?; HOW MUCH CASH DO YOU HAVE AND HOW MUCH DO YOU NEED?; HOW FAST ARE YOU BURNING CASH AND WHEN WILL YOU RUN OUT?; OVERFUNDING: GIVING THE STARVING MAN A FEAST; MANAGING FOUNDER/INVESTOR HARMONY; RECAP; WHATâ#x80;#x99;S NEXT; CHAPTER 6 FOUNDER FITNESS; THE STAKES ARE HIGH; FOUNDER FATIGUE: THE ELEPHANT IN THE ROOM; EXTERNAL PRESSURE; BE PREPARED; CAPACITY + CAPABILITY = FOUNDER FITNESS; LETâ#x80;#x99;S GET PHYSICAL; EMPATHY IS THE NEW BLACK: MENTAL FITNESS.
FEAR IS THE MIND KILLER: EMOTIONAL FITNESSA FITNESS TEST; RECAP; WHATâ#x80;#x99;S NEXT; CHAPTER 7 HOLLYWOOD GOT IT RIGHT; IT AINâ#x80;#x99;T SHOW FRIENDS, ITâ#x80;#x99;S SHOW BUSINESS; DEVELOPMENT; PRE-PRODUCTION; PRODUCTION; POST-PRODUCTION; SHOW ME THE MONEY!; BE TOM CRUISE, NOT CLINTÂ EASTWOOD; ROLL THE CREDITS; HOLLYWOOD VS SILICON VALLEY; DESIGN THINKING VS THE HOLLYWOOD METHOD; ITâ#x80;#x99;S ABOUT MARKET FIT, NOT PRODUCT; RECAP; WHATâ#x80;#x99;S NEXT; CHAPTER 8 THE HOLLYWOOD METHOD; THERE IS NO FOUNDER MANUAL; EMPATHY IS MORE IMPORTANT THAN TECHNOLOGY (FOR NOW); THE HOLLYWOOD METHODâ#x84;Ř; 1. DEVELOPMENT; 2. PRE-PRODUCTION.
3. PRODUCTION4. POST-PRODUCTION; CHAPTER 9 FUNDING FITNESS; WHAT IS INVESTOR-CENTRED DESIGN?; BUILDING INVESTOR EMPATHY; REFINE AND ITERATE; PERSONA: WHAT TO LOOK FOR IN AN INVESTOR; PROOF: WHAT INVESTORS LOOKÂ FOR; PREPARATION: START BEFORE YOU START; PITCH: YOUR INVESTOR VALUE PROPOSITION; PROCESS: OWN IT!; DOING THE DEAL; RECAP; FINAL THOUGHTS; ACKNOWLEDGEMENTS; INDEX; EULA.
Summary The real-world secrets to startup success Unicorn Tears is the smart entrepreneur's guide to startups. A full 92% of startups fail in the first three years-but failure is not inevitable. Most of these companies self-sabotage, unconsciously eliminating any chance at success before they even get started. It's not the economy, it's not politics, it's not external factors; failure comes from within. This book shows you how to be one of the unicorns-one of the 8% who make it. Be prepared to un-learn everything you thought you knew about startups, as author Jamie Pride busts the harmful myths that lead so many companies to failure. Drawing upon his history as a venture capitalist, he reveals what investors want to see and hear, and what final factor puts your venture firmly into the "yes" column. Pride understands what matters in startups, and what gets in the way; his Hollywood Method for start-up success gives you a proven formula based on the tried-and-true framework Hollywood uses to make movies that succeed around the globe. Case studies illustrate what success looks like on the ground, and brings a global perspective to successful entrepreneurship and the strategies that help your business grow.-Learn the truth behind the eight myths of startups -Adopt a proven formula for success based on Hollywood blockbusters -Craft a winning pitch to bring investors-and capital-over to your side -Gain real-world perspective on startups and future trends Everyone wants their business to succeed, but wanting means nothing without a solid plan and the means to implement it. Unicorn Tears helps you set yourself up for success, and gives you the tools to forge your path to the top.
Subject New business enterprises.
New business enterprises -- Planning.
BUSINESS & ECONOMICS -- Industrial Management.
BUSINESS & ECONOMICS -- Management.
BUSINESS & ECONOMICS -- Management Science.
BUSINESS & ECONOMICS -- Organizational Behavior.
New business enterprises. (OCoLC)fst01036825
New business enterprises -- Planning. (OCoLC)fst01036855
Genre/Form Electronic books.
ISBN 9780730348702 (electronic bk.)
0730348709 (electronic bk.)
9780730348719 (electronic bk.)
0730348717 (electronic bk.)
9780730348696
0730348695
9780730348696

 
    
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