| Description |
xiii, 168 p. : ill. ; 23 cm. |
| Bibliography |
Includes bibliographical references (p. 155-163) and index. |
| Contents |
That vision thing -- Guns and butter -- Law of diminishing returns -- Money versus values -- Ceteris paribus -- Supply and demand -- Risk -- Oligopoly and game theory -- Rationality and choice under uncertainty -- Time, timing and time frame -- Product life cycle -- Strategy, logistics and tactics overview -- SaLT and the fishing analogy -- SaLT illustration, Blue Boy--logistical or tactical failure? -- SaLT illustration, Tulsa Sound-- did SaLT dissolve? -- Practice. |
| Subject |
Small business -- Planning.
|
|
Small business -- Decision making.
|
| ISBN |
9780595423149 |
|
0595423140 |
|
