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Print Material
Author Vogan, Travis, author.

Title ESPN : the making of a sports media empire / Travis Vogan.

Publication Info. Urbana : University of Illinois Press, [2015]

Copies

Location Call No. OPAC Message Status
 Eureka Non-Fiction  070.4497 Vog    ---  Available
Description viii, 242 pages : illustrations ; 23 cm.
text rdacontent.
unmediated rdamedia.
volume rdacarrier.
Bibliography Includes bibliographical references and index.
Contents Introduction : An ESPN culture -- From the Entertainment and Sports Programming Network to ESPN -- SportsCentury: programming public sport history -- ESPN the magazine and Page 2: paper and digital sports pages -- ESPN original entertainment: branding authority across genres -- ESPN films: "unprecedented documentary series" by "filmmaking originals" -- Grantland: ESPN's Miramax -- Conclusion : From Frontline to the bottom line -- Appendix A. The Entertainment and Sports Programming Network's first press release -- Appendix B. SportsCentury top one hundred athletes of the twentieth century -- Appendix C. SportsCentury panel.
Summary Once a shoestring operation built on plywood sets and Australian rules football, ESPN has evolved into a media colossus. A genius for cross-promotion and its near-mystical rapport with its viewers empower the network to set agendas and create superstars, to curate sports history even as it mainstreams the latest cultural trends. Travis Vogan teams archival research and interviews with an all-star cast to pen the definitive account of how ESPN turned X's and O's into billions of $$$. Vogan's institutional and cultural history focuses on the network since 1998, the year it launched a high-motor effort to craft its brand and grow audiences across media platforms. As he shows, innovative properties like SportsCentury, ESPN The Magazine, and 30 for 30 built the network's cultural cache. This credibility, in turn, propelled ESPN's transformation into an entity that lapped its run-of-the-mill competitors and helped fulfill its self-proclaimed status as the "Worldwide Leader in Sports." Ambitious and long overdue, ESPN: The Making of a Sports Media Empire offers an inside look at how the network changed an industry and reshaped the very way we live as sports fans. -- Publisher description.
Subject ESPN (Television network) -- History.
Television broadcasting of sports -- History.
Genre/Form History. (OCoLC)fst01411628.
ISBN 9780252039768 hardcover alkaline paper
0252039769 hardcover alkaline paper
9780252081224 paperback alkaline paper
0252081226 paperback alkaline paper
9780252097867 electronic book
Standard No. 40025351282

 
    
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