| Edition |
Twentieth edition. |
| Description |
1 online resource. |
|
text rdacontent |
|
computer rdamedia |
|
online resource rdacarrier |
|
text file PDF rda |
| Series |
RKMA market research handbook series, 1946-0732 |
|
RKMA market research handbook series.
|
| Bibliography |
Includes bibliographical references. |
| Contents |
1. Market Summary -- 2. Amusement Parks -- 3. Arts & Crafts -- 4. Bicycling -- 5. Camping -- 6. Casinos -- 7. Climbing -- 8. Collecting -- 9. Computer & Video Games -- 10. Cultural & Performing Arts -- 11. Esports -- 12. Experiential Activities -- 13. Fandom -- 14. Festivals, Fairs & Events -- 15. Filmed Entertainment -- 16. Fishing -- 17. Fitness & Health Clubs -- 18. Flying Disc Sports -- 19. Games -- 20. Gardening -- 21. Genealogy -- 22. Golf -- 23. Hiking -- 24. Holiday Festivities -- 25. Homebrewing -- 26. Hunting -- 27. Immersive Art Experiences -- 28. Lotteries -- 29. Museums -- 30. Music Concerts & Festivals -- 31. Music & Performing Arts Venues -- 32. Nightlife -- 33. Pickleball -- 34. Radio -- 35. Railway Excursions -- 36. Reading -- 37. Recreation. Indoor -- 38. Recreation. Outdoor -- 39. Recreational Boating -- 40. Running -- 41. Skiing -- 42. Sports & Recreation Participation -- 43. Swimming -- 44. Target Sports -- 45. Television -- 46. Tennis -- 47. Theatre -- 48. Urban Exploration -- 49. Walking -- 50. Wildlife Watching & Birding -- 51. Yoga -- 52. Zoos, Aquariums & Botanical Gardens |
| Summary |
"Entertainment & Leisure Market Research 2023 presents an in-depth assessment of leisure, examining the market within the scope of such topics as cultural & creative activities, gambling & wagering, gardening, genealogy, hiking & camping, hobbies, holiday festivities, hunting & fishing, lifestyle activities, nightlife, sports & recreation, theme parks, and yoga. In all, 44 unique segments of leisure are assessed, covering virtually every major activity where consumers spend their non-working time and discretionary income. Most chapters provide statistics on participation and expenditures, market characteristics and trends, demographics, and a list of resources for further research. Entertainment & Leisure Market Research 2023 also provides comprehensive data on consumer use of media. Segments covered include filmed entertainment, home entertainment, live performances, radio, recorded music, television, video games, and more.Over 700 embedded website links will direct you to raw data, additional market research, and other resources."-- Provided by publisher. |
| Note |
Compliant with Section 508 Accessibility Standards (i.e., Voluntary Product Accessibility Template (VPAT) compliant) |
| System Details |
Mode of access: World Wide Web. |
| Note |
Online resource; title from PDF title page (viewed June 6, 2023). |
| Subject |
Marketing research -- Handbooks, manuals, etc.
|
|
Leisure -- Research -- United States -- Handbooks, manuals, etc.
|
|
Advertising -- Research -- United States -- Handbooks, manuals, etc.
|
|
Consumer behavior -- Handbooks, manuals, etc.
|
| Genre/Form |
Electronic books.
|
| Added Author |
Washington, Kelli D., author.
|
|
Richard K. Miller & Associates, issuing body, publisher.
|
| Added Title |
Entertainment and leisure market research |
| ISBN |
9781577833321 electronic edition |
|
