Includes bibliographical references (pages 167-181) and index.
Contents
Audience evolution patterns -- The importance of television and the internet to media consumers -- The functional overlaps of television and the internet -- The future of television as an information source -- The future of television as an entertainment source -- Future audiences, future services.
Summary
The technological developments that have encouraged the multiplication of TV channels and the questions raised by these developments are examined in this invaluable reference. Governments around the world are switching from analogue to digital forms of transmission to further expand the amount of content that TV signals can carry. The roll-out of broadband and increased bandwidth has had the greatest impact on TV because online technology can readily convey the same content. Do people make a choice between these two media? Can TV utilise the Internet in profitable ways to enhance its market position? Will TV have to evolve from its current state to provide the kinds of content reception services to which people have become accustomed in the online world? Will the changes mean a radical new configuration of content and the disappearance of channels with fixed schedules?
