| Description |
1 online resource (164 pages) illustrations |
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text txt rdacontent |
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computer c rdamedia |
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online resource cr rdacarrier |
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digital rdatr |
| Note |
"Amsterdam University Press" |
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Acknowledgments About the authors Preface 1. Introduction 2. Conceptualizing media contact 3. Quality criteria for media exposure measures 4. Self-report measures 5. Digital trace data 6. Observation 7. Eye tracking (by Claire M. Segijn & Emily Vraga) 8. Neurobiological methods (by Frederic R. Hopp & Bert N. Bakker) 9. Ecological methods Recommendations List of References Index |
| Summary |
Valid and reliable measurement of media and communication exposure is crucial for communication science, psychology, political science, sociology, pedagogy, economics, and law, and the practitioners in media, communication, and information. At the same time, this is a wicked problem for which there are no simple solutions. That was never the case, but in today's digital and abundant media landscape it is even more difficult. The book discusses the ways in which media and communication exposure can be conceptualized, operationalized, and measured. Methods examined include self-reports, recall, recognition, ecological momentary assessment, think aloud, digital traces, data donation, human observation, eye-tracking, EEG, fMRI, heart rate, and skin conductance, their pros and cons, complexities, and performance. The book concludes with recommendations for the application and further development of these methods, as well as an extensive bibliography with references to in-depth insights into specific aspects of media exposure measurement. |
| Note |
Vendor-supplied metadata. |
| Contents |
Cover -- Table of Contents -- Acknowledgments -- Preface -- 1. Introduction -- 2. Conceptualizing Media Contact -- 3. Quality Criteria for Media Exposure Measures -- 4. Self-Report Measures -- 5. Digital Trace Data -- 6. Observation -- 7. Eye Tracking -- Claire M. Segijn and Emily Vraga -- 8. Neurobiological Measures -- Frederic R. Hopp and Bert N. Bakker -- 9. Ecological Measures -- 10. Recommendations -- Index. |
| Subject |
Mass media -- Psychological aspects.
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Digital media -- Psychological aspects.
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Médias -- Aspect psychologique.
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Media studies.
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Media, information and communication industries.
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SOCIAL SCIENCE / Popular Culture.
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SOCIAL SCIENCE / Sociology / General.
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SOCIAL SCIENCE / Media Studies.
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Media studies: internet, digital media and society.
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Media, entertainment, information and communication industries.
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Digital Lifestyle and online world: consumer and user guides.
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| Indexed Term |
Amsterdam University Press |
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AUP |
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Film, Media, and Communication |
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FMC |
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Contemporary Society |
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CONTEMP SOC |
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Digital and Social Media |
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DIG & SM |
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Media Studies |
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MEDIA |
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AUP Wetenschappelijk |
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AUP WETENSCH |
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exposure and attention, media and social media, advertising, health and political campaigns |
| Genre/Form |
Electronic books.
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Electronic books.
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| Added Author |
Neijens, Peter editor.
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Araujo, Theo editor.
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Möller, Judith editor.
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de Vreese, Claes editor.
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| Other Form: |
Print version: 9789463723176 |
| ISBN |
9048555469 (electronic bk.) |
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9789048555468 (electronic bk.) |
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