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Electronic Resource

Title How does advertising impact teen behavior? [electronic resource] / Roman Espejo, book editor.

Imprint Detroit : Greenhaven Press, c2012.

Copies

Location Call No. OPAC Message Status
 Axe Gale Electronic Resource  Electronic Resource    ---  Available
Series At issue
At issue. Teen issues.
Bibliography Includes bibliographical references and index.
Contents Advertising promotes consumerism in children and teens / Victor C. Strasburger, Barbara J. Wilson, Amy B. Jordan -- Peers have the greatest influence on teens' buying behaviors / PriceWaterhouseCooper -- Advertising sexualizes children and youths / Diane E. Levin and Jean Kilbourne -- Tweens have become more aware of advertising and brands / Jayne O'Donnell -- Online advertising aggressively targets children and teens / Jeff Chester and Kathryn Montgomery -- Teens may not respond to online advertising / Mark Dolliver -- Text messaging can be an effective marketing tool to reach teens / Alana Semuels -- Alcohol advertising influences teen drinking / Nova Scotia Department of Health Promotion and Protection -- Alcohol advertising does not significantly influence teen drinking / STATS -- Smoking advertisements influences teen smoking / Robert A. Wascher -- Anti-smoking advertisements can reduce teen smoking / Michael Eriksen -- Fast food advertising is linked to rising childhood and teen obesity / American Psychological Association -- Fast food advertising is not linked to rising childhood and teen obesity / Gary Becker.
Access Access limited to licensed institutions.
Subject Mass media and teenagers.
Advertising.
Teenagers -- Attitudes.
Behavioral assessment of teenagers.
Genre/Form Electronic books.
Added Author Espejo, Roman, 1977-
ISBN 9780737755787 (hbk. : alk. paper)
0737755784 (hbk. : alk. paper)
9780737755794 (pbk. : alk. paper)
0737755792 (pbk. : alk. paper)

 
    
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