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Print Material
Author Kotler, Philip.

Title Standing room only : strategies for marketing the performing arts / Philip Kotler, Joanne Scheff.

Imprint Boston, Mass. : Harvard Business School Press, c1997.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  791.0698 K848s 1997    ---  Available
Description xii, 560 p. : ill. ; 24 cm.
Note "Published in association with Americans for the Arts."
Bibliography Includes bibliographical references and index.
Subject Performing arts -- Marketing.
Added Author Scheff, Joanne.
ISBN 0875847374 (alk. paper)
9780875847375 (alk. paper)
Standard No. NLGGC 201717018
NLGGC 156736039
YDXCP 1294426
NZ1 4513032
AU@ 000012195480
CDX 0582615

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