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Author

Title Standing room only : strategies for marketing the performing arts / Philip Kotler, Joanne Scheff.

Imprint

Boston, Mass. : Harvard Business School Press, c1997.

Location	Call No.	OPAC Message	Status
Axe 2nd Floor Stacks	791.0698 K848s 1997	---	Available

Description	xii, 560 p. : ill. ; 24 cm.
Note	"Published in association with Americans for the Arts."
Bibliography	Includes bibliographical references and index.
Subject	Performing arts -- Marketing.
Added Author	Scheff, Joanne.
ISBN	0875847374 (alk. paper)
	9780875847375 (alk. paper)
Standard No.	NLGGC 201717018
	NLGGC 156736039
	YDXCP 1294426
	NZ1 4513032
	AU@ 000012195480
	CDX 0582615