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Electronic Book
Author Mattke, Soeren.

Title Medicines as a service : a new commercial model for big pharma in the postblockbuster world / Soeren Mattke, Lisa Klautzer, and Tewodaj Mengistu.

Imprint Santa Monica, CA : RAND Health, [2012]
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Location Call No. OPAC Message Status
 Axe JSTOR Open Ebooks  Electronic Book    ---  Available
Description 1 online resource (1 PDF file (11 pages))
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Series Occasional paper
Occasional paper (Rand Corporation)
Note Title from PDF caption.
Bibliography Includes bibliographical references.
Summary The pharmaceutical industry can reconfigure its considerable resources to develop innovative and meaningful business models that are based on services related to prescription drugs for chronic conditions. We argue that such innovation beyond the pill is consistent with the core capabilities of large pharmaceutical companies and has the potential to achieve profit levels similar to those of its traditional models. Our argument is based on the fact that, although effective medicines for most chronic conditions exist, access and adherence to medicines are far from what would be needed to achieve full treatment efficacy. Therefore, value can be created by getting and keeping more patients on their drugs, and innovative business models would allow pharmaceutical companies to capture that value.
Note Version viewed Sept. 9, 2014.
Contents Medicines as a Service.
Subject Pharmaceutical services.
Pharmaceutical industry.
Mathematical models.
Chronic Disease -- drug therapy
Drug Industry -- economics
Medication Adherence
Developing Countries
Models, Theoretical
Pharmaceutical Services
Drug Industry
Services pharmaceutiques.
Industrie pharmaceutique.
Modèles mathématiques.
mathematical models.
MEDICAL -- Pharmacology.
Mathematical models
Pharmaceutical industry
Pharmaceutical services
Added Author Klautzer, Lisa.
Mengistu, Tewodaj.
RAND Health.
Other Form: Print version: Mattke, Soeren. Medicines as a Service : A New Commercial Model for Big Pharma in the Postblockbuster World. Santa Monica : RAND Corporation, ©2012
ISBN 9780833076465
0833076469
9780833076458 (electronic bk.)
0833076450 (electronic bk.)
Standard No. NLM 101640300
AU@ 000050968007
AU@ 000052909815
AU@ 000053024048
CHNEW 000619499
DEBBG BV044167510
DEBSZ 397356706
GBVCP 1008662488
NZ1 14692729
DEBSZ 493158170

 
    
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