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Author Safko, Lon.

Title The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing / Lon Safko.

Imprint New York : McGraw-Hill, İ2013.


Location Call No. OPAC Message Status
 Axe Books 24x7 Business E-Book  Electronic Book    ---  Available
Description 1 online resource (1 volume) : illustrations
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note Print version record.
Includes index.
Summary Annotation Turbocharge your marketing efforts with the powerful FUSE! strategyThe Fusion Media Marketing Bibleexplains how to pinpoint the most effective elements of your traditional marketing efforts and combine them with social media and digital marketing to reach more customers than ever, while spending less money. Packed with case studies from LinkedIn, New Zealand World Cup Rugby, Sheetz Convenience Store Restaurants, and other companies that have made fusion marketing work for them, it provides everything you need to drive dramatic increases in traffic and revenues. Praise for theThe Fusion Marketing BibleAs many marketers get attached to social media tools, they have forgotten that all marketing is about having conversations and providing real benefits to customers. Lons techniques will teach you how to fuse traditional media, social media, and digital media to create authentic conversations that build trust, loyalty, and, yes, revenue. Carmine Gallo, author of the bestselling booksThe Apple Experience, The Presentation Secrets of Steve Jobs, andThe Innovation Secrets of Steve JobsPerfect for entrepreneurs looking to better understand the relationship between traditional media and marketing and social media. A very likeable book indeed!Dave Kerpen, New York Timesbestselling author ofLikeable Social MediaandLikeable BusinessLon shows us how to make traditional, digital, and social marketing work in concert. He gets us thinking about marketing in 3D. Erik Qualman, bestselling author ofSocialnomicsandDigital LeaderIncludes 21 videos accessible through QR codes.
Subject Marketing.
Marketing -- Technological innovations.
Marketing -- Technological innovations (OCoLC)fst01010260
Marketing. (OCoLC)fst01010167
Genre/Form Electronic books.
Added Title Fuse traditional media, social media, and digital media to maximize marketing
Other Form: Print version: Safko, Lon. Fusion marketing bible. New York : McGraw-Hill, İ2013 9780071801133 (OCoLC)793223416
ISBN 9780071801140
9780071801133 (pbk.)

Available items only