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Author

Miller, Richard K. (Richard Kendall), 1946- author.

Title Sports marketing 2024 / by Richard K. Miller and Kelli Washington.

Publication Info.

Miramar, Florida : Richard K. Miller & Associates, 2023.

Connect to
Available to Pittsburg State University patrons only.

Copies

Location	Call No.	OPAC Message	Status
Axe E-Books	Electronic Book	---	Available

Edition	Twenty-second edition.
Description	1 online resource.
	text rdacontent
	computer rdamedia
	online resource rdacarrier
	text file PDF rda
Series	RKMA market research handbook series, 2472-5706
	RKMA market research handbook series.
Bibliography	Includes bibliographical references.
Contents	PART I. THE U.S. SPORTS MARKET -- 1. Market Summary -- 2. Sports Fans -- 3. Professional Sports -- 4. Athletes -- 5. Top Sports Cities -- PART II. SPORTS MARKET SEGMENTS -- 6. Advertising & Sponsorships -- 7. Concessions -- 8. Licensed Merchandise -- 9. Sports Betting -- 10. Sports Memorabilia -- 11. Sports Travel -- 12. Ticketing -- PART III. SPORTS MEDIA -- 13. Sports TV Broadcasting -- 14. Sports Radio -- 15. Sports Periodicals -- 16. Newspaper Sports Sections -- 17. Sports Online -- 18. Podcasts -- 19. Social Media -- PART IV. MAJOR EVENTS -- 20. All-Star Games -- 21. College Football Playoff & Bowl -- 22. FIFA Men's World Cup -- 23. FIFA Women's World Cup -- 24. Indianapolis 500 -- 25. Kentucky Derby -- 26. NBA Finals -- 27. NCAA Men's Final Four -- 28. NCAA Women's Final Four -- 29. Olympic Games -- 30. Paralympics -- 31. Rugby World Cup -- 32. Stanley Cup -- 33. Super Bowl -- 34. World Series -- PART V. PPROFESIONAL LEAGUE SPORTS -- 35. Major League Baseball -- 36. National Basketball Association -- 37. National Football League -- 38. National Hockey League -- 39. Major League Soccer -- 40. Women's National Basketball Association -- PART VI. COLLEGIATE & HIGH SCHOOL SPORTS -- 41. College Athletic Programs -- 42. Division I Conferences -- 43. NCAA Sports -- 44. NCAA Football -- 45. NCAA Men's Basketball -- 46. NCAA Women's Basketball -- 47. High School Sports -- 48. Youth Team Sports -- PART VII. FIGHTING SPORTS -- 49. Boxing -- 50. Ultimate Fighting Championship -- 51. World Wrestling Entertainment -- PART VIII. GOLF -- 52. PGA Tour -- 53. LPGA Tour -- 54. Major Tournaments -- PART IX. MOTORSPORTS -- 55. Indycar -- 56. Nascar -- 57. Formula One -- PART X. TENNIS -- 58. APT Tour -- 59. WTA Tour -- 60. Major Tournaments.
Summary	"Sports Marketing 2022 is a comprehensive analysis of spectator sports, sports media, professional sports franchises, and sports marketing. Sports Marketing 2022 provides the most recent statistics and data available on the $400 billion sports marketplace."-- Provided by publisher.
Note	Compliant with Section 508 Accessibility Standards (i.e., Voluntary Product Accessibility Template (VPAT) compliant)
System Details	Mode of access: World Wide Web.
Note	Online resource; title from PDF title page (viewed June 6, 2023).
Subject	Sports -- United States -- Marketing -- Handbooks, manuals, etc.
	Sports -- United States -- Marketing -- Statistics.
	Sports -- Marketing -- Handbooks, manuals, etc.
	Sports -- Marketing -- Statistics.
	Marketing research -- United States -- Handbooks, manuals, etc.
Genre/Form	Electronic books.
Added Author	Washington, Kelli D., author.
	Richard K. Miller & Associates, issuing body, publisher.
ISBN	9781577833369 electronic edition