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Title
Brand meaning management / edited by Deborah J. MacInnis, C. Whan Park ; contributors, Megha Agarwal [and twenty-five others].
Publication Info.
Bingley, England : Emerald, 2015.
2015
Connect to
Available to Pittsburg State University patrons only.
Copies
Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Edition
First edition.
Description
1 online resource (338 pages).
text rdacontent
computer rdamedia
online resource rdacarrier
Series
Review of Marketing Research, 1548-6435 ; Volume 12
Note
"Emerald Books"--Cover.
Bibliography
Includes bibliographical references.
Note
Description based on online resource; title from PDF title page (ebrary, viewed May 25, 2015).
Subject
Marketing -- Management.
Brand name products.
Genre/Form
Electronic books.
Added Author
MacInnis, Deborah J., editor.
Park, C. Whan, editor.
Agarwal, Megha, 1982- contributor.
Other Form:
Print version: Brand meaning management. First edition. Bingley, England : Emerald, c2015 xxxii, 305 pages Review of Marketing Research ; Volume 12 9781784419325
ISBN
9781784419325
9781784419318 (electronic bk.)
Available items only
