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Title Media management and economics research in a transmedia environment [electronic resource] papers from the 2012 broadcast education association research symposium / symposium chair/editor by Alan B. Albarran.

Imprint New York ; Oxfordshire, England : Routledge, c2013.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description 1 online resource (xv, 278 p.).
Series Electronic media research series
Bibliography Includes bibliographical references at the end of each chapters and index.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Note Description based on online resource; title from title page (ebrary, viewed August 12, 2013).
Subject Mass media -- Management -- Congresses.
Mass media -- Economic aspects -- Congresses.
Convergence (Telecommunication) -- Congresses.
Genre/Form Electronic books.
Added Author Albarran, Alan B.
Broadcast Education Association (U.S.)
ProQuest (Firm)
ISBN 9780415818155
9780203538326 (e-book)

 
    
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