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Author Albee, Ardath, author.

Title Digital Relevance : Developing Marketing Content and Strategies that Drive Results / Ardath Albee.

Publication Info. [Place of publication not identified] : Palgrave Macmillan Ltd, 2015.

Copies

Location Call No. OPAC Message Status
 Axe Business Pro E-Book  Electronic Book    ---  Available
Description 1 online resource (257 pages) : illustrations.
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note Online resource; title from title screen (Books24x7.com).
Summary Written for the marketers, corporate communications professionals, consultants, and entrepreneurs faced with the need to build relationships with elusive buyers whose context can change in a nanosecond, this book offers the knowledge, strategies
Bibliography Includes bibliographical references.
Subject Marketing.
Strategic planning.
Customer relations.
Genre/Form Electronic books.
ISBN 9781137452801
1137452803
9781137452825 (electronic)

 
    
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