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Author Albee, Ardath, author.

Title Digital Relevance : Developing Marketing Content and Strategies that Drive Results / Ardath Albee.

Publication Info. [Place of publication not identified] : Palgrave Macmillan Ltd, 2015.


Location Call No. OPAC Message Status
 Axe Business Pro E-Book  Electronic Book    ---  Available
Description 1 online resource (257 pages) : illustrations.
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note Online resource; title from title screen (
Summary Written for the marketers, corporate communications professionals, consultants, and entrepreneurs faced with the need to build relationships with elusive buyers whose context can change in a nanosecond, this book offers the knowledge, strategies
Bibliography Includes bibliographical references.
Subject Marketing.
Strategic planning.
Customer relations.
Genre/Form Electronic books.
ISBN 9781137452801
9781137452825 (electronic)

Available items only