| Description |
xi, 177 p. |
| Series |
LEA's communication series |
|
LEA's communication series.
|
| Bibliography |
Includes bibliographical references and indexes. |
| Contents |
Machine generated contents note: 1 Time and Media Markets: An Introduction -- Alan B. Albarran and Angel Arrese -- 2 Media and Representations of Time -- Jacques Durand -- 3 Time as a Niche Dimension: Competition Between the Internet and Television -- Daniel G. McDonald andJohn W Dimmick -- 4 Temporal Aspects of Media Distribution -- Robert G. Picard and Mikko Gronlund -- 5 The Impact of Concentration and Convergence on Managerial Efficiencies of Time and Cost -- Dan Shaver and Mary Alice Shaver -- 6 Time Management and CNN strategies (1980-2000) -- Mercedes Medina -- 7 Online, Time Is Money: Internet Growth and the Cost of Access in the United Kingdom and Europe -- David H. Goff -- 8 Advertising and Internet Usage: A Perspective From Time and Media Planning -- Francisco Javier P&eez-Latre -- 9 Media Markets as Time Markets: The Case of Spain -- Alfonso Nieto -- 10 Trading Time and Money for Information in the Television Advertising Market: Strategies and Consequences -- Patricia E Pbalen -- 11 Time and Media Markets: Summary and Research Agenda -- Angel Arrese and Alan B. Albarran -- Author Index -- Subject Index. |
| Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| Subject |
Mass media -- Marketing.
|
|
Time management.
|
| Genre/Form |
Electronic books.
|
| Added Author |
Albarran, Alan B.
|
|
Arrese, Angel.
|
|
ProQuest (Firm)
|
| ISBN |
080584113X (alk. paper) |
|
