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Author
Allen, Cliff, 1948-
Title
One-to-one web marketing [electronic resource] : build a relationship marketing strategy one customer at a time / Cliff Allen, Deborah Kania, Beth Yaeckel.
Imprint
New York : John Wiley, 2001.
Connect to
Available to Pittsburg State University patrons only.
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Location
Call No.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Edition
2nd ed.
Description
xv, 351 p. : ill.
Note
"Wiley computer publishing".
Previously published as: Internet world guide to one-to-one Web marketing. New York : Wiley Computer Pub., c1998.
Includes index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Internet marketing.
Market segmentation.
Web sites -- Design.
Internet advertising.
Genre/Form
Electronic books.
Added Author
Kania, Deborah, 1963-
Yaeckel, Beth.
Allen, Cliff, 1948-
Internet world guide to one-to-one Web marketing.
ProQuest (Firm)
ISBN
0471013714 (electronic bk.)
Available items only
