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Title |
The principles of Islamic marketing [electronic resource] / Baker Ahmad Alserhan. |
|
Imprint |
Burlington, Vt. : Gower, c2011. |
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Axe ProQuest E-Book
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Electronic Book |
--- |
Available |
Description |
xiii, 204 p. |
Note |
Includes index. |
Contents |
Understanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality. |
Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
Subject |
Markets -- Islamic countries.
|
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Islamic countries -- Commerce.
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Genre/Form |
Electronic books.
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Added Author |
ProQuest (Firm)
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ISBN |
9780566089220 (hardback : alk. paper) |
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9781409428947 (electronic bk.) |
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