| Description |
xvi, 389 p. : ill. ; 28 cm. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Copy and creativity -- Getting started -- Issues in a changing marketplace -- Concepting -- Design for writers -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Out-of-home -- Direct mail -- Radio -- Television -- Internet -- Promotions and point of purchase -- Business-to-business -- Selling it. |
| Subject |
Advertising.
|
| Added Author |
Grow, Jean.
|
| ISBN |
1412917964 (pbk.) |
|
9781412917964 (pbk.) |
| Standard No. |
YDXCP 2208441 |
|
NLGGC 276236335 |
|
NZ1 9377549 |
|
AU@ 000027081633 |
|
