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Author
Dodge, H. Robert, 1929-
Title
Brand-store image dyad in the consumer purchase decision / H. Robert Dodge and Sam Fullerton.
Imprint
[Pittsburg, Kan.] : Gladys A. Kelce School of Business & Economics, Pittsburg State University, [1977?]
Copies
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Call No.
OPAC Message
Status
Axe PSU Archives Kansas Documents
KD E 26.3013:2
c.2
---
Lib Use Only
Description
5 leaves ; 28 cm.
Series
Monograph ; no. 2
Monograph (Gladys A. Kelce School of Business & Economics) ; no. 2.
Note
Cover title.
"Prepared for the American Institute for Decision Sciences Conference 1977"--Leaf [1].
Bibliography
Includes bibliographical references (leaf 5).
Subject
Consumers.
Decision making.
Added Author
Fullerton, Sam.
American Institute for Decision Sciences. Meeting.
Gladys A. Kelce School of Business & Economics.
Sudoc No.
KD E 26.3013:2
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