Includes bibliographical references (p. 211-219) and index.
Contents
The great cult paradox : why people join -- You're different, we're different -- We love you -- You belong -- Culting is a contact sport -- We're in this together -- This is what we believe -- Symbolism -- Commitment is a two-way street -- Go forth and multiply -- Tension : the management of deviance -- A cult is born -- The cult wavers, a church strengthens -- Who runs the cult?
