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Print Material
Author Atkin, Charles K.

Title The Influence of responsible drinking TV spots and automobile commercials on young drivers / by Charles K. Atkin, William DeJong, Lawrence Wallack.

Imprint Washington, D.C. : AAA Foundation for Traffic Safety, 1992.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  629.283 AT51i    ---  Available
Description [v], 51 p., 31 p. ; 28 cm.
Note Cover title.
"September, 1992"--Cover.
Contents Audience responses to drinking and driving TV spots -- Effects of risky auto advertising portrayals on young drivers.
Subject Drinking and traffic accidents.
Television advertising.
Added Author Wallack, Lawrence.
DeJong, William.

Available items only