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Title Public communication campaigns / Ronald E. Rice, Charles K. Atkin, editors.

Imprint Thousand Oaks, Calif. : Sage Publications, c2001.

Copies

Location Call No. OPAC Message Status
 Axe 3rd Floor Stacks  302.23 P96 2001    ---  Available
Edition 3rd ed.
Description xi, 428 p. : ill. ; 23 cm.
Bibliography Includes bibliographical references and index.
Contents Public communication campaigns : the American experience / William J. Paisley -- Input and output variables currently promising for constructing persuasive communications / William J. McGuire -- Theory and principles of media health campaigns / Charles K. Atkin -- Sense-making methodology : communicating communicatively with campaign audiences / Brenda Dervin and Micheline Frenette -- Creating fear in a risky world : generating effective health risk messages / Michael T. Stephenson and Kim Witte -- Evaluating communication campaigns / Thomas W. Valente -- Formative evaluation research in campaign design / Charles K. Atkin and Vicki S. Freimuth -- Systems-based evaluation planning model for health communication campaigns in developing countries / Ronald E. Rice and Dennis R. Foote -- Communication campaign effectiveness : critical distinctions / Charles T. Salmon and Lisa Murray-Johnson -- How effective are mediated health campaigns? / Leslie B. Snyder -- Stanford community studies : campaigns to reduce cardiovascular disease / June A. Flora -- Using theory to select messages in antidrug media campaigns : reasoned action and media priming / Joseph N. Cappella ... [et al.] -- Public relations as communication campaign / David M. Dozier, Larissa A. Grunig, and James E. Grunig.
Strategic communication for international health programs / Phyllis Tilson Piotrow and D. Lawrence Kincaid -- Singing the (VD) blues / Bradley S. Greenberg and Walter Gantz -- McGruff crime prevention campaign / Garrett J. O'Keefe and Kathaleen Reid-Martinez -- Smokey Bear / Ronald E. Rice -- Littering : when every litter bit hurts / Robert B. Cialdini -- Strategic extension campaigns on rat control in Bangladesh / Ronny Adhikarya -- Mass campaigns in the People's Republic of China during the Mao era / Alan P. L. Liu -- Designated driver campaign / Jay A. Winsten and William DeJong -- RU SURE? Using communication theory to reduce dangerous drinking on a college campus / Linda C. Lederman ... [et al.] -- Sensation seeking in antidrug campaign and message design / Philip Palmgreen, Lewis Donohew, and Nancy Grant Harrington -- Cumulative community response to AIDS in San Francisco / James W. Dearing -- America's sacred cow / Matilda Butler -- Nazi antitobacco campaign / Robert Proctor -- Community partnership strategies in health campaigns / Neil Bracht -- Entertainment-education strategy in communication campaigns / Arvind Singhal and Everett M. Rogers -- Web-based smoking cessation and prevention program for children aged 12 to 15 / David B. Buller ... [et al.] -- Using interactive media in communication campaigns for children and adolescents / Debra A. Lieberman -- Putting policy into health communication : the role of media advocacy / Lawrence Wallack and Lori Dorfman.
Subject Publicity.
Public relations.
Advocacy advertising.
Added Author Rice, Ronald E.
Atkin, Charles K.
ISBN 0761922067 (pbk.)
0761922059 (cloth)

 
    
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