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Author
Au, Sebastian, author.
Title
Multisensorisches marketing in der Lebensmittelbranche : theoretische grundlagen und anwendungsbeispiele / Sebastian Au.
Publication Info.
Hamburg, [Germany] : Igel Verlag RWS, 2015.
2015
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Available to Pittsburg State University patrons only.
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Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (97 pages) : illustrations, tables.
text rdacontent
computer rdamedia
online resource rdacarrier
Series
Recht, Wirtschaft, Steuern
Bibliography
Includes bibliographical references.
Note
Description based on online resource; title from PDF cover (ebrary, viewed March 9, 2016).
Subject
Food industry and trade.
Genre/Form
Electronic books.
Other Form:
Print version: Au, Sebastian. Multisensorisches marketing in der Lebensmittelbranche : theoretische grundlagen und anwendungsbeispiele. Hamburg, [Germany] : Igel Verlag RWS, c2015 ix, 88 pages Recht, Wirtschaft, Steuern 9783954852079
ISBN
9783954852079
9783954857074 (electronic bk.)
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