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| Title |
Strategic public relations management : planning and managing effective communication programs / Erica Weintraub Austin, Bruce E. Pinkleton. |
|
| Imprint |
Mahwah, N.J. : Lawrence Erlbaum Associates, 2006. |
|
| Edition |
2nd ed. |
| Description |
xv, 411 p. : ill. ; 24 cm. |
| Series |
LEA's communication series
|
| Bibliography |
Includes bibliographical references (p. 389-399) and indexes. |
| Subject |
Public relations -- Management.
|
| Added Author |
Pinkleton, Bruce E.
|
| ISBN |
0805853812 (pbk. : alk. paper) |
|
0805853804 (clothbound : alk. paper) |
|
9780805853803 (clothbound : alk. paper) |
|
9780805853810 (pbk. : alk. paper) |
| Standard No. |
NLGGC 29189626X |
|
IG# 0805853804 |
|
IG# 0805853812 |
|
YDXCP 2275468 |
|
YDXCP 2275469 |
|
NZ1 10923295 |
|
