Welcome to the Kids' Library!
Search for books, movies, music, magazines, and more.
Your session will expire automatically in
0
seconds.
Continue session
End session now
Back to Search Results
SearchType
Keyword
Author
Title
Subject
Call Number
Search
Search Scope
PSU Library Consortium
Pittsburg State University
Academic Libraries
Public Libraries
Pittsburg Area
Unified School District
Leonard H. Axe Library
Career Resource Center Library
Eureka Public Library
Fort Scott Community College Library
George Nettels Elementary School Library
Kansas Technology Center Library
Lakeside Elementary School Library
Meadowlark Elementary School Library
Parsons Public Library
Pittsburg Community Middle School Library
Pittsburg High School Library
Pittsburg Public Library
Sedan Public Library
Westside Elementary School Library
Childrens Collection
Available items only
Record 21 of 30
Previous Record
Next Record
Author
Clow, Kenneth E.
Title
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, University of Louisiana at Monroe, Donald Baack, Pittsburg State University.
Publication Info.
Boston : Pearson, [2014]
Copies
Location
Call No.
OPAC Message
Status
Axe Kansas Collection
659.1 C626i 2014
---
Lib Use Only
Edition
Sixth edition.
Description
xv, 466 pages : color illustrations ; 28 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Series
PSU Faculty or Staff Author ; 1988-
Note
Baack (1988-), PSU Faculty or Staff Author.
Bibliography
Includes bibliographical references (pages 438-451) and indexes.
Subject
Communication in marketing.
Advertising.
Advertising. (OCoLC)fst00797511
Communication in marketing. (OCoLC)fst00870196
Added Author
Baack, Donald.
ISBN
9780133126242
0133126242
9780133879308 (paperback with student access code)
0133879305 (paperback with student access code)
Available items only
