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Author Backer, Thomas E.

Title Designing health communication campaigns : what works? / Thomas E. Backer, Everett M. Rogers, Pradeep Sopory.

Publication Info. Newbury Park, California : Sage, [1992]
1992

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description 1 online resource (199 pages) : illustrations
text rdacontent
computer rdamedia
online resource rdacarrier
Bibliography Includes bibliographical references.
Contents part one. Overview -- part two. Generalizations about health communication campaigns -- part three. Interviews with campaign designers/experts -- part four. Implications and future directions.
Note Description based on print version record.
Subject Mass media in health education.
Communication in medicine.
Genre/Form Electronic books.
Added Author Rogers, Everett M.
Sopory, Pradeep.
Other Form: Print version: Backer, Thomas E. Designing health communication campaigns : what works?. Newbury Park, California : Sage, [1992] xv, 181 pages ; 23 cm 9780803943322 (DLC)10833316
ISBN 0803943318
0803943326 (pbk.)
9780803943322
9781452252704 (e-book)

 
    
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