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Author
Backer, Thomas E.
Title
Designing health communication campaigns : what works? / Thomas E. Backer, Everett M. Rogers, Pradeep Sopory.
Publication Info.
Newbury Park, California : Sage, [1992]
1992
Connect to
Available to Pittsburg State University patrons only.
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Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (199 pages) : illustrations
text rdacontent
computer rdamedia
online resource rdacarrier
Bibliography
Includes bibliographical references.
Contents
part one. Overview -- part two. Generalizations about health communication campaigns -- part three. Interviews with campaign designers/experts -- part four. Implications and future directions.
Note
Description based on print version record.
Subject
Mass media in health education.
Communication in medicine.
Genre/Form
Electronic books.
Added Author
Rogers, Everett M.
Sopory, Pradeep.
Other Form:
Print version: Backer, Thomas E. Designing health communication campaigns : what works?. Newbury Park, California : Sage, [1992] xv, 181 pages ; 23 cm 9780803943322 (DLC)10833316
ISBN
0803943318
0803943326 (pbk.)
9780803943322
9781452252704 (e-book)
Available items only