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Author
Baisya, Rajat K., author.
Title
Branding in a competitive marketplace / Rajat K. Baisya.
Publication Info.
Thousand Oaks, California : SAGE, 2013.
2013
Connect to
Available to Pittsburg State University patrons only.
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Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (230 pages) : illustrations, tables
text rdacontent
computer rdamedia
online resource rdacarrier
Bibliography
Includes bibliographical references and index.
Note
Description based on print version record.
Subject
Branding (Marketing)
Brand name products.
Strategic planning.
Genre/Form
Electronic books.
Other Form:
Print version: Baisya, Rajat K. Branding in a competitive marketplace. Thousand Oaks, California : SAGE, c2013 xxxi, 229 pages 9788132110590 2013011444
ISBN
9788132110590
9788132116318 (electronic bk.)
Available items only
