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Title
Pathways less travelled to value creation [electronic resource] : interaction, dialogue and knowledge generation / guest editor, David Ballantyne.
Imprint
[Bradford, England] : Emerald Group Pub., 2004.
Connect to
Available to Pittsburg State University patrons only.
Copies
Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
p. 95-160 : ill.
Series
Journal of business & industrial marketing ; v. 19, no. 2, 2004
Journal of business & industrial marketing ; v. 19, no. 2.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Relationship marketing.
Marketing.
Customer relations.
Genre/Form
Electronic books.
Added Author
Ballantyne, David.
ProQuest (Firm)
ISBN
0861769422
Available items only
