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Author
Dunn, S. Watson (Samuel Watson), 1918-1997.
Title
Advertising : its role in modern marketing / S. Watson Dunn, Arnold M. Barban.
Imprint
[Hinsdale, Ill.] : Dryden Press, c1978.
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Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
659.1 D922a 1978
---
Available
Edition
4th ed.
Description
xix, 741 p. : ill. ; 27 cm.
Series
The Dryden Press series in marketing
Bibliography
Includes bibliographies and index.
Subject
Advertising.
Added Author
Barban, Arnold M.
ISBN
0030143411
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