Choosing a form of entity -- Formation and maintenance of your new entity -- Contract basics -- Dealing with employees -- Financing options -- Business plans -- Raising equity -- Your website name -- The internet website and related software and hardware -- Business decisions regarding your software and hardware -- Implementing your software and hardware -- Website content -- Development and practice of business on the internet -- How to attract visitors to your website -- Trademarks and service marks -- Publishing law, copyright, and electronic media.