| Edition |
First edition. |
| Description |
1 online resource (xxxi, 286 pages) : illustrations. |
|
text rdacontent |
|
computer rdamedia |
|
online resource rdacarrier |
| Series |
Digital and social media marketing and advertising collection, 2333-8830 |
|
Digital and social media marketing and advertising collection. 2333-8830
|
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Part 1. Getting audiences to TALK -- 1. Educating targets with TRUSTED content -- 2. Escorting prospects with frame-of-mind connections -- 3. SHIPPING content with an emotional twist -- Part 2. Getting audiences to RAISE your brand -- 4. Earning readership with content mastery -- 5. Evangelizing with employee ADVOCATES -- 6. Enchant Influencers through OUTREACH -- 7. Enlist followers with a STAMP -- 8. Expose content that will RUNLAPS -- Part 3. Getting audiences to REACT -- 9. Empowering brand ambassadors to RESONATE -- 10. Engage communities through CONVERSATION -- 11. E-mail engaging and perpetuating proprietary audiences -- 12. Enabling mobile CUSTOMER experiences -- 13. Enrolling trial users with freemiums -- Future: social content-marketing predictions from a strategic planning perspective -- Index. |
| Access |
Access restricted to authorized users and institutions. |
| Summary |
This book will provide a practical overview of how digital content, social media and search engine optimization work together in driving website traffic and sales leads. The goal of the book is to educate readers on the new mindset and social technologies required to drive this traffic in a timely and non-intrusive way. Readers will benefit from a comprehensive but succinct overview of how social networking, search friendly blogging, trustworthy content, contextually-targeted online campaigns and mobile marketing techniques are transforming companies that embrace inbound marketing. Targeted for business professionals and students that are saturated with social technology updates, the book offers a more strategic orientation to these subjects as they relate to sales nurturing and thought leadership. And unlike books that cover social media one platform or technology at a time, this book is organized for readers to master elements of strategy in the order of their implementation. In so doing, it will help order the steps of professionals in the midst of launching new digital marketing initiatives as well as students tasked with completing social media marketing plans. |
| Note |
Title from PDF title page (viewed on January 26, 2015). |
| Subject |
Internet advertising.
|
|
Online social networks.
|
| Indexed Term |
Inbound marketing |
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content marketing |
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social media marketing |
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blogging |
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online marketing |
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social networking |
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thought leadership |
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search engine marketing |
| Genre/Form |
Electronic books.
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| Other Form: |
Print version: 9781631572128 |
| ISBN |
9781631572128 paperback |
|
9781631572135 (electronic bk.) |
|
