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Author
McDowell, Walter.
Title
Branding TV [electronic resource] : principles and practices / by Walter McDowell and Alan Batten.
Imprint
Amsterdam ; Boston : Elsevier/Focal Press, c2005.
Connect to
Available to Pittsburg State University patrons only.
Copies
Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Edition
[2nd ed.].
Description
x, 158 p. : ill.
Note
Previous ed.: Washington, D.C.: National Association of Broadcasters. 1999.
Bibliography
Includes bibliographical references (p. 143) and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Television broadcasting.
Brand name products.
Genre/Form
Electronic books.
Added Author
Batten, Alan.
National Association of Broadcasters.
ProQuest (Firm)
ISBN
0240807537 (pbk.)
9780240807539
0080460437
9780080460437 (electronic bk.)
Available items only