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Author
Beasley, Ron, 1945-
Title
Persuasive signs [electronic resource] : the semiotics of advertising / by Ron Beasley, Marcel Danesi.
Imprint
Berlin ; New York : Mouton de Gruyter, 2002.
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Available to Pittsburg State University patrons only.
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Call No.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
xi, 193 p. : ill.
Series
Approaches to applied semiotics ; 4
Bibliography
Includes bibliographical references (p. [175]-190) and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Advertising.
Signs and symbols.
Semiotics.
Genre/Form
Electronic books.
Added Author
Danesi, Marcel, 1946-
ProQuest (Firm)
ISBN
3110173409 (cloth : alk. paper)
3110173417 (pbk. : alk. paper)
9783110173406
9783110888003
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