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Author
Bedbury, Scott.
Title
A new brand world : 8 principles for achieving brand leadership in the 21st century / Scott Bedbury with Stephen Fenichell.
Imprint
New York : Penguin, 2003.
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Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.827 B39n 2003
---
Available
Description
xix, 220 p. ; 22 cm.
Note
Reprint. Originally published: New York : Viking, 2002.
Includes index.
Subject
Brand name products.
New products -- Management.
Added Author
Fenichell, Stephen.
ISBN
0142001902
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