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Title |
Marketing : concepts and strategy / Martin L. Bell. |
|
Imprint |
Boston : Houghton Mifflin, c1979. |
|
Edition |
3d ed. |
Description |
xvi, 595 p. : ill. ; 24 cm. |
Bibliography |
Includes bibliographical references and index. |
Subject |
Marketing -- Management.
|
ISBN |
0395265037 |
|