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Title |
International marketing : strategy, planning, market entry & implementation / Roger Bennett. |
|
Imprint |
London, [England] : Kogan Page, c1999, 1998. |
|
Edition |
2nd ed. |
Description |
384 p. : ill. ; 24 cm. |
Bibliography |
Includes bibliographical references (p. 370-378) and index. |
Subject |
Export marketing -- Management.
|
ISBN |
0749422726 |
|