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Print Material
Author Roberts, Mary Lou.

Title Direct marketing management / Mary Lou Roberts, Paul D. Berger.

Imprint Englewood Cliffs, NJ : Prentice Hall, c1989.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.84 R543d    ---  Available
Description xxii, 501 p. : ill. ; 25 cm.
Bibliography Includes bibliographical references and index.
Subject Direct marketing.
Added Author Berger, Paul D., 1943-
ISBN 013214784X

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