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Author
Roberts, Mary Lou.
Title
Direct marketing management / Mary Lou Roberts, Paul D. Berger.
Imprint
Englewood Cliffs, NJ : Prentice Hall, c1989.
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Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.84 R543d
---
Available
Description
xxii, 501 p. : ill. ; 25 cm.
Bibliography
Includes bibliographical references and index.
Subject
Direct marketing.
Added Author
Berger, Paul D., 1943-
ISBN
013214784X
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