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Author Fritz, Mike, author.

Title Improving the user experience through practical data analytics : gain meaningful insight and increase your bottom line / Mike Fritz, Paul D. Berger ; [illustrator, Rick Pinchera].

Publication Info. Waltham, MA : Morgan Kaufmann is an imprint of Elsevier, [2015]


Location Call No. OPAC Message Status
 Axe IT Pro E-Book  Electronic Book    ---  Available
Description 1 online resource : illustrations
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note Description based on print version record.
Online resource; title from title screen (, viewed August 20, 2015).
Summary This book shows you how to make UX design decisions based on data-not hunches. The authors recognize the enormous potential of user data that is collected as a natural by-product of routine UX research methods, including moderated usability test
Bibliography Includes bibliographical references and index.
Subject User-centered system design.
Data mining.
Quantitative research.
Genre/Form Electronic books.
Added Author Berger, Paul D., author.
Pinchera, Rick, illustrator.
ISBN 9780128006788 (e-book)

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