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Author Kotler, Philip.

Title The quintessence of strategic management : what you really need to know to survive in business / Philip Kotler, Roland Berger, Nils Bickhoff.

Imprint Heidelberg : Springer, 2010.

Copies

Location Call No. OPAC Message Status
 Axe Books 24x7 Business E-Book  Electronic Book    ---  Available
Description 1 online resource (vii, 129 pages) : illustrations
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Bibliography Includes bibliographical references (pages 127-129).
Contents Table of Contents; Introduction: Essential Strategy Know-Howand Nothing More; 1 Strategy and Strategic Management: AFirst Basic Understanding; 1.1 What is Strategy and How is it Developed?; 1.2 The Theoretical Response: Strategy as anIntegrated Concept; 1.3 The Process-Based Response: Strategic Planning- An Organized Understanding of StrategyProcesses; 1.4 The Innovative Response: Creative Rule-Breaking as an Alternative Way of ExecutingStrategy Processes; 2 Strategic Frames of Reference: The KeyTools of Strategy Determination, theirPrinciples, and How they Interact.
Summary Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (including the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions.
Note Print version record.
Subject Strategic planning.
BUSINESS & ECONOMICS -- Strategic Planning.
Affaires.
Science économique.
Economie de l'entreprise.
Strategic planning. (OCoLC)fst01134371
Strategisches Management.
Genre/Form Electronic books.
Added Author Berger, Roland.
Bickhoff, Nils.
Other Form: Print version: Kotler, Philip. Quintessence of strategic management. Heidelberg : Springer, 2010 9783642145445 3642145442 (OCoLC)658061253
ISBN 9783642145445
3642145442
9783642145438
3642145434
Standard No. AU@ 000048655609
AU@ 000053261797
AU@ 000058949928
DKDLA 820120-katalog:000659606
NZ1 13522469
NZ1 13698066

 
    
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