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Author
Berkowitz, Eric N.
Title
Marketing / Eric N. Berkowitz, Roger A. Kerin, William Rudelius.
Imprint
St. Louis : Times Mirror/Mosby College Pub., 1986.
Copies
Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.8 B455m
---
Available
Description
xxv, 747 p. : ill. (some col.) ; 26 cm.
Note
Includes indexes.
Bibliography
Bibliography: p. 699-713.
Subject
Marketing.
Added Author
Kerin, Roger A.
Rudelius, William.
ISBN
0801606020
Available items only
