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Author
Bevolo, Chris.
Title
A marketer's guide to measuring results : prove the impact of new media and traditional healthcare marketing efforts / Chris Bevolo.
Imprint
Marblehead, MA : HCPro, ©2010.
Connect to
Available to Pittsburg State University patrons only.
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Location
Call No.
OPAC Message
Status
Axe EBSCO Clinical Nursing E-Book
Electronic Book
---
Available
Description
1 online resource (xiv, 201 pages) : illustrations
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note
Print version record.
Subject
Medical care -- Marketing.
Medical care -- Marketing -- Evaluation.
Marketing research.
Marketing of Health Services
Program Evaluation
Marketing -- Recherche.
MEDICAL -- Administration.
MEDICAL -- Practice Management & Reimbursement.
Marketing research
Medical care -- Marketing
Other Form:
Print version: Bevolo, Chris. Marketer's guide to measuring results. Marblehead, MA : HCPro, ©2010 9781601467461 (OCoLC)548626410
ISBN
9781615690039 (electronic bk.)
1615690034 (electronic bk.)
9781601467461
160146746X
Available items only
